Build personal relationships.

Forget about economical drivers. Hospitals don’t care about the best price. They just get it. They don’t mind about switching costs. What do they care about?

It seems customer commitment is strongly favored by social drivers. That is: do we share the same values and do you interact with me personally as your customer? Shared values are shown when your are perceived to be acting on behalf of your customers’ best interests and by the way you treat your customers. That’s why customer referencing is always a powerful tool to convince your potential partner, when all economical arguments are over: he can see for himself how you treat your customers from the stories you write about them.

Personal interaction strongly enhances your customers’ commitment. It’s the basis for customer recognition, which positively influences your already existing customer relationship.

We develop strategies that allow you to build a personal relationship with your customers, based on social drivers that survive the economical ones.