Customers on
the barricades! 


Customer reference programs move the customer up on the rungs of the loyalty ladder and turn them from commodity buyers into partners or even most valuable customers: those that view their supplier as a value-adding partner and look for long-term commitments.

A solid customer reference program is built on structured and balanced promotion and recruitment. We have experience in recruiting customers throughout Europe to participate in your reference program. We have also developed our own customer recruitment reporting tool, which gives “on the fly” insights in how customers want to participate, why they participate or why they do not wish to do so.

There’s a lot to say about involving local agencies in every country. Mostly this has to do with linguistic restrictions. But usually this goes at the cost of efficiency, with all local agencies working in their own local way, let alone clear overviews on the state of the art. We offer all parties involved in your program a validated workflow, reporting and outbound tool. It provides you with a hassle-free way to:
 

  • follow the completion of every single reference case
    in all its aspects in each and every step
  • generate consistent and transparent reporting on the activities
  • publish references the moment they have been approved
  • offset the outcome against the ambitions you started with
  • adjust budgets as you go, weighing costs vs. results vs. targets
     

The figure below clearly shows the relevance of client references throughout the sales cycle, winning deals in every step: from planning to customer care. It also underscores the importance of developing an integrated multi-channel strategy that builds on customer references in its varied formats: success stories, presentations, speaking opportunities, reference calls, demonstrations on site,…