Livingstone

Already recognized as the largest private hospital group in Spain with a diverse array of medical specialties, USP is seeking university recognition for its flagship site, Cliníca Sagrado Corazón, based in Seville. Agfa HealthCare’s radiology technology is one of the key pillars in this endeavor. On-site interviews with hospital management, radiologists and nursing staff resulted in an extensive case study, a video presentation and photography detailing the ambitions of the hospital and Agfa HealthCare’s DX-D 300 direct radiography system.

Agfa HealthCare, a leading provider of diagnostic imaging and healthcare IT solutions, launched two new cassette-based Computed Radiography systems. Its next generation Computed Radiography (CR) solutions, DX-G and DX-M, offer improved flexibility and high image quality.

Living Stone helped launch these systems at ECR, the Vienna-based radiology congress earlier this year. Two graphically pristine video productions convey the solutions’ ease of use and workflow improvements.

Early business leads like to see two things: your understanding of their pains and your corporate ability to handle them. A magazine that shows your leadership in their field of activity will trigger them to accept you as a valid business partner. Living Stone takes care of this aspect of your reputation management.

A professional education tool for radiologists on Agfa HealthCare's MUSICA2 image processing software, the CD-ROM presents information on new ways of reviewing and diagnosing digital radiology images. A separate image bank clearly shows the difference between standard processed images and images processed with MUSICA2. A productivity calculator enables radiologists to compare productivity in medical imaging using standard image processing software or MUSICA2. This emphasis on productivity helped to make the MUSICA2 CD-ROM a very convincing sales tool.

Strategic communication counsel - Cost-effective B2B communication concepts - Magazine editing and content management - Information scouting - Press release writing - Congress concept

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