Workshop Professional Decision Journey

As recent world events have demonstrated, the Internet and social media can dramatically influence individual as well as group behavior. This trend also applies to B2B communications. To achieve the maximum effect, a clear positioning of a company and its product or solution is essential.

But how do you effectively identify and bring your messages to the professionals that are important to you?

Our workshops will explain you how to focus and guide your efforts toward the “professional decision journey” of your stakeholders.

Our Customer Reference Marketing workshops in 2010 were very successful. We continue this format in 2011 and offer two workshop options:

  • You can participate in a workshop at Living Stone in Ghent.
  • You can host a workshop at your company’s location.

What we will ask you:

  • Living Stone inquires about your marketing strategy: how do you reach your target group when launching a new service or product? Or very simply, how do you approach a prospect? Who at your company does this, with which instruments, and through which channels? How do you follow your customers’ decision journeys these days? How do you measure and assess?

What you will get from us:

  • New insights on how and when to reach your customers
  • A framework to develop the right engagement strategy in the market
  • A clear view on the points of improvement in your sales & marketing support efforts

Participating in a workshop at Living Stone costs €100 (excl. VAT) per person; 2nd person of the same company at half price. Each session can include a maximum of five companies. Workshops are offered on 21st June, 27th July, and 23rd August. We start with breakfast at 8.30h and finish at 11.00h.

The roadshow workshop involves Living Stone visiting your company: €500 (excl. VAT) per session. You invite a maximum of four colleagues with whom we go through our brainstorming program. We can also link up before or after with Benelux, EMEA or international sales and marketing meetings.
Maximum duration time: 2.5 hours.

We look forward to your response. Feedback or comments are welcome, as we all learn from each other’s experiences.

Please confirm your participation at anne-mie.vansteelant@livingstone.eu.

« back