Cees van Riel on Corporate Reputation

“Banks have to accept that they were part of a “greed process” and apologize for it and they need to take responsibility for the fact that many of their products were not understood by the public and they abused that lack of understanding.”

Learn about these and other interesting viewpoints of prof. Cees van Riel of the Reputation Institute and the Rotterdam School of Management in this video interview,  broadcasted at one of the major cable TV economic programs in Brasil.

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