Livingstone
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How to sell a customer reference program
Communicate the benefits of participating in the customer reference program.
5 key benefits for customers:
- Share experiences and best practices with customer community
- Promote and gain recognition for your technology leadership
- Improve your operational performance
- Develop a closer business relationship
- Facilitate development of improved solutions through
closer contact with your company
5 key benefits for business partners:
- Communicate their added value as a business partner
- Enhance their own reference collateral with co-branded materials
(no cost for business partners) - Access to all reference materials through extranet
- Give them tools to convince their customers
- Free publicity in return for completion of references for strategically
important products (match with strategy)
Read more
How to sell a customer reference program.
5 good reasons for customers and business partners to participate.
Quote
"Living Stone delivers high-quality customer reference stories, which are much appreciated by our sales force in the field. Living Stone's responsiveness and excellent workflow management ensure a smooth cooperation on the project."
Customer Reference Program Manager, Alcatel-Lucent
