Engage in networked,
two-way conversations.

Professionals tend to attach more relevance to the opinions of their peers. Peer communication and peer-driven networks are therefore increasingly important to the credibility of a relationship.

Peer-driven networks used to be fostered mainly by physical meetings: service clubs, user groups, happy hours, break-out events, seminars – they all provide opportunities to share opinions and voice your impressions. Additionally, web 2.0, social media and professional discussion forums are but some of the tools that take opinionating beyond the grasp of classical PR. With these tools, reputations are made or broken.

Many B2B companies look at social media from the wrong angle, i.e. from an ROI standpoint. Instead, they should address them from the perspective of customer engagement. If you can use social media as a tool to educate your customers or to get feedback from them, then it is working.

Living Stone develops strategies that help you to build a long-term relationship with your stakeholders, based on interactive knowledge building, and peer networking.